Reviewed by Michael Alberg-Seberich
This is a book about systems change or, as the authors call it, ‘equilibrium change’. It may be a cliché, but in social sciences or humanities this issue often implies complicated prose. Getting Beyond Better proves that storytelling is a powerful bridge to understanding and believing. The book is well written and edited. It comes to life through many case studies of social entrepreneurs.
The two authors belong to a leading group of people who influence the thinking on social entrepreneurship, underlined by Arianna Huffington’s foreword. Roger L. Martin, a business strategy thinker well known for his work on integrative and design thinking, and Sally Osberg, long-term president and CEO of the Skoll Foundation, present a framework for social entrepreneurship as an important lever for overcoming many of the ills in this world.
As powerful as the stories in this book are, they are mainly stories that have been told over and over again. We again meet the ‘poster children’ of this field. Just to be clear, this observation does not reduce the importance of the work of Paul Farmer of Partners for Health or Andrea and Barry Coleman’s Riders for Health, among others. But you might wonder why we always read about the same, award-winning, women and men.