Are social networks the key to unlocking online donations?

Andrian Lee
1 March 2009
Alliance magazine

Andrian LeeI am often asked to demystify how social network websites can accelerate online donations.  I run the Philippine office of AsiaPay, which introduced the first online donation ecommerce service to local NGOs in 2006, and I have enjoyed the mentoring process involved in moving fundraising efforts from face-to-face and mailing channels to the internet.

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