Measuring impact - who counts?
Composite logic model to aid evaluation of advocacy campaigns
1 December 2007
Alliance magazine
Theories of change and logic models are now part of mainstream evaluation practice in most fields. Advocacy campaigns, too, could benefit greatly from their use in evaluations, since they can show how advocacy tactics connect to interim outcomes that then set the stage for policy change. A newly developed ‘composite logic model’, put together by evaluation specialists from several US foundations and non-profit research groups, will make it easier to develop a theory of change or logic model for an advocacy campaign.
