Letters

Donor education is vital

Michael Alberg-Seberich
1 March 2011
Alliance magazine

Paul Shoemaker (December 2010) is right: we have to raise the bar for philanthropy. He is right that a crucial success factor for the quality of philanthropy is the philanthropists themselves. But donor education is not a new idea. Have organizations like ours failed in their efforts to equip donors with knowledge and tools to be more strategic in their giving?

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