Femina HIP – 10 years to reach 10 million
Minou Fuglesang
Rethinking scale

Femina HIP – 10 years to reach 10 million

Minou Fuglesang
1 June 2010
Alliance magazine

Youth_reading_FemaFemina HIP, the citizen media initiative, started as a small project in Tanzania in 1999. By 2010, Femina had become the country’s biggest ‘citizen’ media platform, and a significant shaper of contemporary culture and values, reaching 10 million (out of 40 million) people in Tanzania, with over 800 distribution partnerships reaching across the country.

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