Measuring impact - who counts?
Intelligent giving? Putting transparency first
Intelligent Giving evaluates the transparency of the 500 best-known charities in England and Wales and lists the results on its website at www.intelligentgiving.com.
The resulting profiles are presented in a populist style to make them digestible to a wide audience, but the thinking behind the work is far from lightweight. Our transparency criteria derive from evidence-based research led by PricewaterhouseCoopers for the Charity Commission in 2004, and our standards and processes have been refined over an 18-month period with a wide range of inputs.















