Interview - Richard Branson
Richard Branson
Rethinking scale

Interview - Richard Branson

1 June 2010
Alliance magazine

Through Virgin Unite and other initiatives, the combined forces of the Virgin empire are being brought to bear on social and environmental questions. Does the Virgin Group’s commercial success have anything to tell it about how to tackle these effectively? Founder of the Virgin Group, Richard Branson, believes it does, as he explains to Caroline Hartnell. The key messages include: work with the right people, and listen to those on the frontline.

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