NEF - New PING project focuses on poverty

Poverty is a widespread concern throughout Europe, with about 16 per cent of the European population and around 19 per cent of children in the EU living on or below the poverty line. Raising awareness about this crucial issue is the goal of the PING (Poverty Is Not a Game) project, which aims to sensitize youngsters using their own channels of communication in their own language through a video game. The point of the game is to depict the experience of being poor via a role play, in order to sketch out the problems involved and thus avoid the stigmatization of poor people.