Philanthrocapitalism: myth or reality?
New philanthropists in Russia - Taming the wild philanthrocapitalists
1 March 2007
Alliance magazine
When talking about ‘philanthrocapitalism’, it’s important to keep in mind that new trends in philanthropy reflect the socio-economic evolution of society. In the new economy, ideas and creativity capitalize much faster than industrial assets, and human relationships therefore become a more effective tool in corporate practices than financial indicators and operational efficiency. The new philanthropy tries to follow these trends, practising a relationship-based approach to giving.
