The Art of Giving: Where the soul meets a business plan by Charles Bronfman and Jeffrey Solomon

The basis of this book raises a fascinating issue, perhaps best encapsulated by its subtitle – ‘where the soul meets a business plan’. As an individual, I reserve the right to respond emotionally when I encounter immediate need. As a grantmaker in an institutional context, I have the opportunity to sit down and think, to research and analyse alongside others, and then to take a decision that, though it may be rooted in an emotional commitment, is tempered by this more rational process.