Letters
The importance of advocacy
1 September 2008
Alliance magazine
Well-intentioned philanthropists are eager to see the fruits of their contributions: a new school erected, malaria nets distributed, acres of forest protected. Philanthropists who have found success in the for-profit world can be heartened by the current trend of ‘philanthrocapitalism’ or venture philanthropy. Using ‘best practices’ and bringing successful small programmes to scale, finding metrics and measurements to prove the success of various interventions – these are not necessarily unworthy concepts.
