Letters

Waking the sleeping giant

Lyndall Stein
1 June 2009
Alliance magazine

It is inspiring to read in the March Alliance the account of solidarity giving to Gaza, and the impressive results from countries that are relatively new to organized public fundraising. It was especially gratifying to hear that Jordan was able to generate more than $250,000 from the Welfare Association. This very much reinforces our view that fundraising is the ‘sleeping giant’ of civil society.

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