Individual giving - making it count

What's a donor to do now?

Stephen Johnson and Ellen Remmer
2 June 2008
Alliance magazine

Earlier this year, London-based New Philanthropy Capital (NPC) published a study on high-net-worth individuals and their need for advice on giving. Principal among its findings were: (1) donors want such advice and they are willing to pay for it, (2) the need is greatest in the donor’s ‘start-up’ phase, and (3) professional wealth advisers are not fulfilling their clients’ needs, although philanthropy is making small inroads into wealth-planning discussions and decisions.

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