VisionSpring and BRAC: scale through partnership

VisionSpring’s founding idea is that putting local women in business could be a scalable, sustainable way to bring affordable glasses to the millions of impoverished people across the developing world in need of eyecare. Its original business model rested on empowering a direct sales force of ‘Vision Entrepreneurs’ with the organization’s signature ‘Business in a Bag’, a micro-franchise kit that had everything an individual would need to sell spectacles.