WSFF to make business case for investing in sanitation

A new initiative has been launched in the shape of the World Sanitation Financing Facility (WSFF). It consists primarily of NGOs and multilateral organizations – UNICEF, Water Supply and Sanitation Collaborative Council (WSSCC), Ashoka, SROI, Keystone and UBS among them. The key aim is to attract government and corporate attention to the neglected issue of sanitation, to establish sanitation for the poor as a viable market opportunity, and to draw in financing from across the funding spectrum.