The philanthropy programme at the Hewlett Foundation is changing. Fay Twersky, director of its Effective Philanthropy Group, tells Caroline Hartnell how and why. She talks about Hewlett’s new emphasis on ‘two-way openness’ and collaboration and the need to create incentives to encourage foundations and grantees to be more open. Finally, she offers her views on ‘emergent philanthropy’ and effective altruism.
Why was the decision made to phase out the Hewlett Foundation’s Nonprofit Marketplace Initiative?
Originally, the Nonprofit Marketplace Initiative came about as a result of research that showed that 70 per cent of giving in the US is from individual donors. The foundation’s goal was to get 10 per cent of that giving moving from organizations that were less effective to programmes and organizations that were highly effective. We realized, however, based on some independent research that we commissioned and an independent third party evaluation, that we were not making progress towards that goal. Individual donors, for a variety of reasons, are highly loyal in their giving and we didn’t see any signs that having more non-profit performance data would change current patterns.