News from around the world
Studies give ambivalent message on internet fundraising
1 April 2009
www.alliancemagazine.org
People who go online to donate to charity for the first time often do not make later gifts on the internet, says a new study. Looking at the experience of 24 non-profits, the study suggest that while the internet can be a valuable fundraising tool for charities, particularly in the wake of disasters like Hurricane Katrina, it is not a replacement for direct mail or other forms of fundraising.
