Letters
Questions over Virgin’s giving
1 March 2010
Alliance magazine
Tommy Hutchinson’s piece ‘Doing good and wearing nice shoes is OK, Mr Branson’ captures rather well some widespread cynicism from the public regarding Virgin’s attempts to enter into social entrepreneurship. There is no difficulty in understanding some of Virgin’s possible motivations in a service involved in charitable giving, but I suspect few in the public think they are wholeheartedly public-spirited, which seems also to be Hutchinson’s view.
