Kerry Brennan
Do people value what they receive for free?
1 March 2010
Alliance magazine
If you’ve ever sat through to the end of a bad movie simply because you didn’t want to ‘waste’ the money you spent on the ticket, you’re not alone. Many people assume that paying for something will make you more likely to use it, while items given away for free are undervalued and less likely to be used. These seemingly harmless assumptions have a big impact on current debates over how health products should be delivered to the poor.
