Privacy Policy

Privacy policy and data protection

This privacy policy sets out how Alliance uses and protects any information that you provide when you use any Alliance website.

Alliance is committed to ensuring that your privacy is protected. The Alliance website contains forms and email addresses for you to subscribe to the magazine, sign up for newsletters or contact us for further information. This list is not exhaustive and it is possible that in the course of your dealings with Alliance we may also require further information from you in order to fulfil your requests and provide the best service possible. You can be assured that any information provided through the Alliancewebsite will only be used in accordance with this privacy statement.

Alliance may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from March 2012.

Data protection

Whenever you complete or download a form on the website you will be providing personal data to Alliance.  In doing so you are expressly requesting contact fromAlliance. This can be through:

  • subscribing to an electronic and/or print magazine. All such subscriptions include regular email contact, including, but not limited to, eBulletins, new issue/article announcements, renewal notices.
  • requesting a sample magazine copy. By expressing an interest in Alliancemagazine, you acknowledge that Alliance may contact you with information regarding the magazine.
  • subscribing to receive the free eNewsletter ‘What’s new at Alliance?’

By providing your data to Alliance, you acknowledge that we may also contact you with any other communications deemed relevant to your interest in Alliance and its activities.

We may still contact you once your subscription has expired in reference to renewing your subscription, free content that is available or other information we believe may be of interest to you. You may choose to stop receiving emails from Alliance at any time by emailing

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please email

If you believe that any information we are holding on you is incorrect or incomplete, please email us as soon as possible at the above address. We will promptly correct any information found to be incorrect.

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

• Internal record keeping.
• To fulfil requests related to the form you have chosen to complete.
• We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
• From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website and the services Alliance offers according to your interests.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

For further information on any aspect of these terms and conditions, please email