Bringing CSR from the periphery to the centre

Latin American companies need to make CSR central to their business strategies, rather than incidental to their activities, according to Léo Voigt, former president of GIFE Brazil and Director of the VONPAR Foundation. Speaking at the 10th Annual Meeting of CSR Managers organized by the Instituto Argentino de Responsabilidad Social Empresarial (IARSE) in Buenos Aires in August, Voigt argued that CSR management and corporate social investment strategies are influenced by three forms of rights: individual, collective and ethical (rights of minorities, consumers’ rights and access to information). The main challenge for CSR practices and CSI programmes, he said, is to make them part of the mainstream of a company’s strategy, joining the corporate and the social, and thus making business itself a key part of the social sphere.

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