High-net-worth givers over-reliant on peers for information, suggests study

US high-net-worth individual givers tend to rely on peers for information on giving and are unaware of or do not use the academic and non-profit resources in their areas of interest. Many expressed a reluctance to investigate the effectiveness of potential recipients for fear of inviting unwanted solicitations or appearing distrustful or overly demanding of the non-profits with which they already have relationships, and have difficulty breaking off established relationships with non-profits.

Next News to read

América Latina: Empresarios de Estados Unidos a favor de la ayuda directa

Alliance magazine