Mexican corporate giving rising, but unstrategic, claims study

Mexican corporate giving is on the increase, but it is often not done in a planned or organized way, with few companies having specialist staff or clear means of attracting projects or evaluating them. Eighty-two per cent of the 90 firms taking part in a study carried out in late 2008 said they made donations in cash, 83 per cent also saying they made donations in kind, while 33 per cent said they were planning to increase their giving in the short term.

However, according to the study, carried out by the Independent Technological Institute of Mexico (ITAM) and Alternativas y Capacidades AC, only 22 per cent of the companies carried out their corporate giving through dedicated means in the form of either a company foundation, a CSR department or a donations committee, while 48 per cent of staff involved in philanthropy in the companies in question were either administrative or accounting staff without the skills or knowledge to assess the social impact of donations.

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