Philanthropy Portal: PCP goes virtual

The Pakistan Centre for Philanthropy’s (PCP) most recent initiative is a philanthropy portal, 2P, launched in November. It connects philanthropists and international grantmaking institutions to social development projects run by NPOs certified by PCP, which means they have all undergone a rigorous due diligence process. This online matchmaking facility will help potential givers to give their money to the organizations that speak to them most clearly, and in the most effective way.

The Centre has recently partnered with GlobalGiving and Give2Asia. Donors can make their contributions to PCP-sponsored projects online at the sites of its partners and reap tax benefits in the USA. In effect, PCP serves as a liaison between them and the local NPOs, selecting and vetting suitable organizations for their donations, facilitating the administrative tasks, conducting monitoring and evaluation visits, and sending reports on the utilization of funds.

The intention is that working with well-established and recognized partners will help PCP to increase its visibility globally, and will in time enable it to reach out to groups and individuals in Pakistan and across the world.

There are signs, meanwhile, that its credibility and recognition within Pakistan is growing. Following the 2005 earthquake, PCP partnered Give2Asia, The Asia Foundation and the Pearson Foundation to establish two earthquake funds which collectively mobilized more than $1 million for the earthquake-affected areas of Pakistan. PCP also assisted Citigroup and supermodel Petra Nemcova’s Happy Hearts Fund in identifying suitable organizations for their grants.

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