Global corporate citizens in local communities

Jane Nelson

As the world enters the 21st century, multinational companies find themselves at the centre of a growing debate on the purpose of business and its role in society. They are under unprecedented pressure, from a variety of stakeholders, to deliver both shareholder value and wider societal value.

These dual pressures are having important implications for the way that companies are viewing and managing their global giving and community investment programmes. The days of corporate giving and social investment being an ad hoc ‘bolt-on’ to the company’s ‘serious’ business are numbered. At least for the companies that aspire to be world class – both globally and locally.

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