CauseWired: Plugging In, Getting Involved, Changing the World

Most people in philanthropy realize that the web and so-called ‘social media’ applications are having an important impact on the field, but haven’t yet grasped the implications of this. Tom Watson’s book, CauseWired: Plugging in, getting involved, changing the world tracks the impact on causes of online social networks and looks at how a new set of tools and tactics is changing the way that change itself happens, revealing the extraordinary influence of online social networks in raising money for charity and in raising consciousness for causes. The book also provides research and recommendations to help readers launch their own successful wired social campaigns.

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