According to a recent study by the Boston College Center for Corporate Citizenship, Profile of the Practice, less than 50 per cent of the 400 companies studied say they ‘rigorously measure’ performance related to the environment and ethics,while 40 per cent do not measure human rights performance. Less than 40 per cent use these measures to set long-term performance objectives, evaluate programmes or report to external stakeholders ‘to a great extent’; and 10 per cent of companies report no communication at all related to corporate citizenship. In order for corporate citizenship to be effective, says Sylvia Ciesluk, who led the study, companies must approach it with the same rigour as other traditional areas of business.

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