Report finds Canadian big business supportive of non-profit sector

The leaders of Canada’s largest corporations have very positive attitudes towards the charitable sector, suggests a new report from Imagine Canada, which researches and promotes the work of the country’s non-profit sector. Almost 8 out of 10 surveyed in Corporate Community Investment Practices, Motivations & Challenges agreed that most businesses will donate to charity even without financial benefits, and most (71 per cent) strongly agree that these organizations generally improve the country’s quality of life.

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