According to a recent study of Mexican consumers’ attitudes to CSR, 73 per cent of those taking part feel that their expectations of what CSR should do are not being taken into account, while 37 per cent say they are willing to change their buying habits to support a company or buy a product that supports a social cause. However, despite this willingness to buy products where some of the proceeds go to support a social cause, 80 per cent of those questioned have little or no idea what becomes of that support. The study was carried out in May this year by Vivian Blair & Asociados and Latin American Marketing Consultants in Mexico City, Monterrey and Gaudalajara.
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