Sevdalina Rukanova’s update on mission investing and its related issues (Alliance, September 2008) is a solid overview of the many and various discussions presently taking place in both the United States and Europe. However, as we reflect on the activities and issues she cites it is easy to gloss over one very important point: in the US, the discussion has now moved from addressing the question of whether foundations should engage in mission investing to how foundations may best engage in mission investing.