No logo, no solution by Naomi Klein
Globalization appears to be the buzzword of our times. The literature on the subject must be generating enough books to threaten large tracts of the world’s forests. A prominent contribution to that body of writing is Naomi Klein’s No Logo. In her lengthy and passionate polemic on the power of global corporations, Klein recognizes that the visibility of the brand exacerbates public discontent with companies’ failures, but fails to see that in this visibility lies …