Can you, and should you, encourage better giving?

I’m going to ask you a question and I want you to be honest. How many of you feel a little bit annoyed when you hear that a widow has left her entire inheritance to the local cats’ home, rather than, say, her local hospice? Or how many of you believe that a gift to an art gallery isn’t quite as ‘worthy’ as a donation to a charity tackling child abuse?

Like it or not, we all make judgements every day about how other people give. Whether we can, and should, make such judgements is another question.

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