In October 2010 a collaboration agreement was established between the Mexican Center for Philanthropy (Cemefi) and Perú 2021, both promoters of corporate social responsibility (CSR) in their respective countries. In order to obtain the CSR Seal, Peru’s corporations will apply the same CSR diagnostic process as the one developed by Cemefi in Mexico.
The CSR Seal is a graphic element that can be obtained by following a process of self-assessment that should be documented by the company. The assessment consists of 120 indicators covering the principal areas of social responsibility: corporate life quality, ethics in business activities, investment in the community, and respect and protection of the environment. If a company meets 75 per cent of the established guidelines, it receives the CSR Seal for that year. In subsequent years it must follow the same procedure and present a report of its advancements in the field of social responsibility.
In 2010, Cemefi and AliaRSE (Mexican Corporate Social Responsibility Alliance) celebrated the tenth anniversary of the CSR Seal. The goal of this seal is to identify corporations committed to the country’s development and to the promotion of social responsibility among corporations and society in general. In the 10 years that it has been active, more than 1,000 companies in Mexico have participated, with almost 500 being awarded the seal.
In 2011, as a result of its alliance with Cemefi, Perú 2021 will introduce the CSR Seal procedure among corporations in Peru and invite them to participate in 2012.