What he terms the ‘MBA approach’ to corporate social responsibility won’t do in Latin America, says Lester Salamon. In a new book, Rethinking Corporate Social Engagement, which looks at the work of the alliance for progress in Latin America, launched by the Inter-American Foundation 15 years ago, he characterizes the MBA approach, which has dominated much of the thinking about CSR globally, as inadequate for a region like Latin America and claims that many advanced Latin American companies have moved fairly far up what he calls the ‘CSR pyramid’, in ways that hold lessons for corporations everywhere. Salamon offers a critique of received wisdom about CSE and a roadmap that companies and civil society organizations in other regions can follow.

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