Almost a third of respondents to a recent UK survey say they would cut their direct debits to charity if they had to curb their spending. Marketing consultancy G2 Data Dynamics found in its poll of 1,000 people that 31 per cent would stop their charity donations if they were forced to cut back their monthly expenditure. Only 10 per cent said they would give up their mobile phones. However, there seems no sign as yet that Europe’s wealthy are preparing to jettison their charitable giving.
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