Research carried out by the British Charities Aid Foundation (CAF) regarding philanthropic practices in BRIC countries (Brazil, Russia, India and China) shows that 61.5 per cent of Brazilians donate in some manner to social causes. According to the ‘BRIC Giving’ study, the culture of philanthropy is rising in developing countries. However, the study indicates that in Brazil a large proportion of donations go to social assistance rather than social transformation. To illustrate, while 40 per cent of Brazilians entrust their resources to social organizations, 39 per cent donate directly to low-income people.