The Ultimate Question 2.0 – How net promoter companies thrive in a customer-driven world

David Bonbright

Ultimate_QuestionIf you suspect that measurement and management are the weak links in philanthropy and development today, then you will probably want to read The Ultimate Question 2.0 as soon as possible. It is a clear, well-illustrated explanation of both the why and the how of ‘establishing accountability for the customer experience’. Reichheld and his colleagues have spawned a global movement of Net Promoter System (NPS) practitioners, and this book will plug you into the key concepts, tools and specialist community that you need to introduce effective NP practices in your organization. This is the definitive resource, full stop.

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The Social Entrepreneur’s Handbook: How to start, build and run a business that improves the world

Alison Adnitt Bukhari