Author Archive:

Jenny Santi

Analysis Jenny Santi 3 December 2019

Ups and downs of celebrity foundations

Being or being associated with a celebrity philanthropist has both advantages and drawbacks when attracting attention to social causes Celebrities as magnets Although there is no shortage of cynics who categorically dismiss celebrities as only …

Practical advice Jenny Santi 2 July 2019

Best practices in celebrity foundation management

‘Give me your xxxxing money!’ An urban legend has it that the Irish rocker Bob Geldof blurted this out on a microphone in an effort to raise funds for the Ethiopian famine at LiveAid, the …