Author Archive:
Give India
Does India Inc really market its cause?
In today’s world of ‘global-philanthropy-meets-consumerism’, purchase sees an attached taste of feelgood. As more and more consumers flock towards ‘responsible’ product buys and as a large number of brands seek non-traditional perspectives as ways to …
Giving back is fun: A tool to enhance employee engagement for corporate India
Around this time last year, the Securities and Exchange Board of India passed the Companies Bill, which prescribed that corporations in India try to spend at least 2%, if not more, of their average net …
Recycling to aid a basic yet unaddressed need of underprivileged India
As the retail and apparel industry across the globe gets increasingly inundated with labels, styles and trends, we are becoming, or at least looking, more fashion-forward than ever before. This is even true in India, …
Richness in an impoverished area of India
There are many things India is infamous for and one of those is Dharavi. What is the first thing that comes to your head when you hear the word ‘Dharavi’? For most, it’s one of …
A workable solution to the philanthropic mindset of the Indian middle class
The last decade saw the Indian corporate sector thrive as never before, and as a direct consequence of this growth more and more people are joining the corporate workforce. As stated recently in the Economic …