EFC: Boosting the skills of communications professionals

The European Learning Lab (ELL) is a collaborative annual learning event organized by the EFC and Fondazione Cariplo. It offers foundations opportunities to share and exchange knowledge among peers; to learn about new tools, techniques and approaches to enhance current foundation practices; and to identify benchmarking opportunities to improve processes. 

12 effect Cover_1The event is split into two modules, one in summer and one in autumn. This structure allows participants to discuss and digest a larger amount of information and to test the skills and tips learned through ‘homework’ assignments. Between sessions, participants are encouraged to further analyse the subject matter and to ask questions or refocus the attention on particularly sensitive topics for the next module.

This year’s ELL will be dedicated to boosting the skills, knowledge and professional capacities of foundations’ communications staff. For the stewards of their organization’s reputations, the ‘how’ of communicating has become as important as the ‘what’. The Lab will tackle themes such as managing reputation, branding, storytelling, the latest communications tools, social media, PR, knowledge-sharing and evaluation. It takes place on 25-26 June in Milan and 21-22 September in Brussels.

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