Leading Latin American media companies announced the establishment of the Iniciativa de Medios Latinoamericanos sobre el SIDA (IMLAS) in February. It is the first Latin American Media Partnership on the pandemic. Organized in response to the Global Media AIDS Initiative, launched in 2004 by UNAIDS and the US-based Kaiser Family Foundation, the new partnership promotes collaboration and leverages resources among media across the region to increase knowledge and reduce stigma. According to UNAIDS, an estimated 1.7 million people are living with HIV/AIDS in Latin America, giving it the third highest incidence of the disease of the world’s regions. In 2007, an estimated 60,000 died as a result of HIV/AIDS.
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