The Brazil Giving Research Report 2022, conducted and produced by the Institute for the Development of Social Investment (IDIS) delivers important insight into the growth of ‘individual giving’ in Brazil. 

The average number of people engaged in individual giving (over 18 and with a family income above one minimum wage) has increased from 66per cent of Brazilians in 2016 to 84per cent of Brazilians in 2022. ‘Donations’ in this context, include anything from the giving of money, goods, time or in the form of volunteering. 

Commenting on these findings, Paula Fabiani, CEO of IDIS states: 

‘Brazil is a country with many inequalities and the practice of donation is a fundamental aspect of our society. In the Brazil Giving Research, we set out to understand who the donors are, what are their motivations, what is their perception of NGOs, and what are the barriers presented by non-donors. This year, we also looked at Generation Z, the donors of the future. This is important data that helps us to strengthen the giving culture’.  

The report guides readers through an analysis of the impact of COVID-19, homelessness and economic crises on Brazilian giving and perceptions of NGOs. It provides a deep dive into the differing opinions and trends of Gen Z givers and the role of social media and digital influencers for philanthropy across generations. 

Such research offers critical insight into the evolving landscape and culture of giving in Brazil. You can access this report here.